Search Engine Ranking Case Study – Part 1
In this search engine ranking case study, I’m going to show you how this site got ranked for a few obscure keyword phrases and discuss the benefits of those high rankings.
While reviewing my Google Analytics stats for Netknucklehead.com today, I noticed someone had visited my blog using the keyword “why should one become member of website”. I thought that was an unusual keyword phrase and made me wonder what content I had on my site that Google deemed a good match and enticed the visitor to choose it.
I surfed over to Google and entered that keyword phrase. Here are the results:
Netknucklehead Search Engine Ranking Case Study Exhibit 1
Turns out that my post about becoming a member of the Third Tribe Marketing website closely matched the visitor’s keyword phrase. What’s amazing to me is Netknucklehead.com is ranked #1 out of 204,000,000 competing sites for the phrase “why should one become member of website”.
Now that’s flattering and all but the fact is that particular keyword phrase is probably searched for about once a year. So does it really buy me anything that my site is highly ranked for it? In a word – YES!
Let’s take a look at what this particular visitor saw when they clicked on my link in the Google search results.
Netknucklehead Search Engine Ranking Case Study Exhibit 2
As you can see, the visitor saw the Third Tribe Membership post surrounded by three sets of Adsense ads. Let’s say the visitor viewed the page and thought “this isn’t what I was looking for”. What are they going to do next? Chances are they’re going to:
- Click their back button, or
- Click their home button, or
- Click a link on my site.
If the visitor happens to click one of the links the red arrows are pointing at, guess what happens: The Netknucklehead makes a little bit of money from the Adsense ads. (Now we all agree that’s a good thing, right?) 
That outcome obviously would not have occurred if I hadn’t posted about my experience with Third Tribe and Google hadn’t ranked the site for that obscure keyword phrase.
Did I intentionally target the keyword phrase “why should one become member of website” in my post? Absolutely not. It was simply a by-product of making the post.
By the way, in this case the visitor didn’t click one of the Adsense ads so I didn’t make any money from the visit but at least the possibility existed. That is the most important point of this entire post – Give yourself an opportunity to make money.
Here’s another example – “income kickstart anik singal” is the search phrase. My site is the top listing in the SERPs – above the website aniksingalincomekickstart.com. Again, I didn’t intentionally target that keyword phrase. I simply wrote the post.
Netknucklehead Search Engine Ranking Case Study Exhibit 3
Based on these findings, I think I will do an experiment with targeting a unique product name. If my theory is accurate, I should be able to get the post included in search results within a few hours and seeing traffic within a week. I will try to write the posting within the next few days so stay tuned.
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