In part 1 of the “Search Engine Ranking Case Study”, I looked at how the Netknucklehead.com site got ranked for a rather obscure keyword phrase. In that post, I talked about giving yourself opportunities to make money by ranking for *any* keywords/phrases whether it be intentional or by accident. Now, let’s take a look at my intentional attempt to rank for a particular keyword.

Part 2 of this search engine ranking case study began by identifying a popular product at Amazon. Amazon will tell you what the top selling items are for each of their categories. Simply go to Google and type in “amazon top sellers” and click on the link “Amazon.com Bestsellers”. You will be directed to the Amazon bestseller page with a list of categories displayed down the left-hand side.

My problem is that I tend to gravitate to the sports and electronics categories because I’m interested in them and a million other people are as well. So I made a conscious effort to change it up and choose a different category. In this case, I chose ‘home and garden’ – I think…..not too sure though but it doesn’t matter. Somehow I ended up finding the Eva Dry 500 dehumidifier and decided to use it for this case study.

The first two things I checked after I chose the Eva Dry 500 were the product description and the number of ratings. I needed a product that had a thorough description because I planned on rewriting it to use for my content. I also wanted to use a product with 20 or more user comments because I planned on using 4 or 5 of those on my page. The Eva Dry met both criteria so I continued on.

I decided to create a WordPress page instead of a post because I didn’t want a post about dehumidifiers mixed in with my other ‘how to make money’ posts. I figured the other advantage to using a page is that I could “hide it” meaning that I could keep it from appearing on the site’s navigation menu. Here is what the page looks like:

Eva Dry 500 Page

After I published the page, I “tweeted” about it on my Twitter account to help get it recognized and some search engine robot momentum going. Oh, and I also linked to it using the links section on the Netknucklehead.com site.

The next step is to monitor the robot traffic and the search engine indexing. I typically see new posts indexed within 4-5 hours. I’m curious to see if new *pages* get indexed that quickly.

Once the page has been indexed I will start monitoring actual traffic coming in via the keywords. If this experiment is successful, I should see some earnings from either Amazon (visitors buying the Eva Dry 500) and/or Adsense (visitors clicking on the Adsense ads).

I will keep you updated as this search engine ranking case study progresses.